![]() ![]() Newly formed D2C companies often struggle with order fulfillment. ![]() Retailers already have experience in selling to consumers and a good understanding of their clients and the retail market. With a D2C e-commerce strategy, the biggest challenge for manufacturers is having to compete with retailers. What are the challenges of D2C e-commerce? Competing with retailers Learn more about the benefits of D2C e-commerce. So, they don’t have many opportunities to get to know their end-consumers, other than by conducting target market research to try to gain a better understanding of their likes and dislikes. Manufacturers who have a traditional retailer business model rarely interact with the consumers who have purchased their products. D2C gives a manufacturer total control of its customers’ experience from the research phase to purchase. A D2C e-commerce strategy gives a manufacturer back the control over its marketing efforts and sales strategies, and it puts the company directly in contact with the end-consumer. In a traditional retailer business model, a manufacturer has little control when their products are being sold by retailers. Click here to read more about omnichannel strategies. ![]() Meaning they can also create an omnichannel experience for their end consumers. What are the benefits of D2C e-commerce? An omnichannel experienceĪ huge benefit of having a D2C e-commerce strategy is that manufacturers get full control of all their activities, from packaging to marketing.
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